Marketing

Because all of the business programs offered by SAGE at Cedar Crest College are accredited by the Accreditation Council for Business Schools & Programs (ACBSP), you will receive a greater value for your education dollar. Here’s why:

• Accredited programs must provide high quality faculty, programs, and courses.
• Accreditation ensures a continued focus on quality performance.
• Accredited status requires a school to provide excellent equipment, software, and learning resources for students.
• Accredited status reaffirms our school’s commitment to effective student services.
• Employers and graduate schools value an accredited degree.
• Accredited schools are able to host a chapter of Delta Mu Delta or Kappa Beta Delta honorary society.
• Students participating in Delta Mu Delta or Kappa Beta Delta may list this on their resume and scholarship applications, along with any special recognition they have received.

Cedar Crest College currently partners with hundreds of schools that offer associate’s programs in business. If you have participated in a program at one of these institutions, you may find that all of your credits transfer to Cedar Crest, which will save you in both educational dollars and time.

Cedar Crest College also grants credit for studies at some other institutions, as well as some work experience. Your SAGE adviser can assist you in transferring the maximum number of allowable credits for you.

If you would like to know immediately whether your associate’s degree is from an affiliated school, check the listing on ACBSP website.

NOTE to schools offering associate’s degrees:

If you are interested in partnering with Cedar Crest College please contact us or apply now.

Programs designed for adult students
All of the business courses are offered online, taught by Cedar Crest College faculty. We also offer online courses through the OCICU. Or you may take our business courses in the evening, on weekends, or in an accelerated format, which means they can be completed in half the time of a traditional course. Every course is available during every semester, so you can complete your degree in the timeframe that best suits you. And, while internships are available to SAGE business students, they are not required.

An ACBSP-accredited curriculum
Because all of the business programs offered by SAGE at Cedar Crest College are accredited by the Accreditation Council for Business Schools & Programs (ACBSP), you will receive a greater value for your education dollar. An ACBSP-accredited degree receives greater recognition by graduate schools and employers alike.

A focus on applied skills
In the SAGE business curriculum, the focus is on applied business skills: You will be able to apply what you learn immediately—even prior to graduation.

Experienced, credentialed faculty
All of our full-time business professors have worked extensively in the field in which they teach, and we also offer a variety of courses taught by selected industry experts. Every SAGE business student will be assigned one of these faculty members, who will serve as an academic adviser throughout the SAGE program. In the field of education, our faculty have written, reviewed, and created instructor’s manuals for top textbooks in their field. Additionally, regional business organizations regularly invite our faculty members to share their presentations and consulting services. (See “Faculty“) Because of our dedication to personalized attention for every student, our faculty reach beyond grading exams and papers to provide individualized feedback to each student, thereby enhancing your particular skill set and future marketability.

Valuable networking opportunities
SAGE business students have abundant opportunity to network with regional business leaders and entrepreneurs through faculty connections, on-campus professional clubs and associations, and department-sponsored events. Opportunities include involvement with:

• American Advertising Federation/Greater Lehigh Valley Ad Club
• Society for Human Resources Management (SHRM)
• Greater Lehigh Valley Chamber of Commerce (Women’s Business Council, Small Business Council, etc.)
• The Cedar Crest Women in Business Award
• >Power of Women
• Center for Retail Management
• Lehigh Valley Economic Development Corporation

Research opportunities

Students conduct research throughout their Cedar Crest business education, on topics including in consumer behavior, organizational behavior, marketing research, operations, human resources management and health care management. All students complete an extensive research project in a yearlong business Capstone experience.

A strong liberal arts base
The SAGE business program also enables you to explore other subjects that are important to you by taking additional non-business courses or adding a major or minor in another field. This makes our students more versatile and provides flexibility and a valuable knowledge base that can further enhance their ability to successfully pursue a career in a specialized business, such as nutrition, health care, or marketing.

» Liberal Arts and General Education at Cedar Crest.

At Cedar Crest College, all of our business courses are taught by highly experienced and credentialed professionals with experience and connections in a variety of business settings—large and small, local and multinational, private and corporate. Our faculty also are published authors of widely respected books and articles in business.Our faculty members also serve as advisers and mentors to our business students. As a SAGE student, you will be paired with a faculty mentor who will guide and inform your decisions throughout your studies. You will also have the opportunity to develop professional connections that can assist you in growing your business career after graduation.

» Read full profiles of faculty members.

All SAGE business courses are available online.All online SAGE courses offered are taught by Cedar Crest College faculty.All of our business courses are also offered in the evening or on weekends or in an accelerated (7 week) format.» View academic calendar

Students should seek advice from a SAGE adviser to plan course work adequately.

Core Requirements
ACC 101 Financial Accounting
ACC 102 Managerial Accounting
BUA 205 Business Enterprise Systems
BUA 219 Quantitative Methods for Business and Economics
BUA 221 Business Law
BUA 250 Principles of Finance
BUA 281 or BUA 282 Business Ethics 4 credits
BUA 300 Writing for Management
BUA 345 Operations and Supply Chain Management
BUA 351 Industry Analysis and Strategy
BUA 352 Innovation and Entrepreneurship
ECO 101 Principles of Economics: Macro
ECO 102 Principles of Economics: Micro
MRK 230 Principles of Marketing

Business Administration Courses
BUA 240 International Business or ECO 315 International Economics or MRK 336 Global Marketing
BUA 329 Organizational Behavior

Marketing Requirements
Choose four of the following*, two of which must have a MRK prefix:
BUA 328 Power, Influence, and Negotiation
BUA 335 Retail Management
MRK 240 Applied Public Relations
MRK 250 Consumer Behavior
MRK 320 Marketing Research
MRK 330 Branding
MRK 331 Service Marketing
MRK 332 Sales Management
MRK 334 Applied Advertising
MRK 335 B-to-B Marketing
MRK 336 Global Marketing
CST 170 Introduction to Mass Communications or CST 216 The Crestiad: Staff

*An approved internship within a specified field may count toward concentration requirements.

Required Courses:
MRK 230 Principles of Marketing
MRK 240 Applied Public Relations

Plus choose four of the following:
BUA 328 Power, Influence, and Negotiation
BUA 335 Retail Management
MRK 250 Consumer Behavior
MRK 320 Marketing Research
MRK 330 Branding
MRK 331 Service Marketing
MRK 332 Sales Management
MRK 334 Applied Advertising and Promotion
MRK 335 Business-to-Business Marketing
MRK 336 Global Marketing

Read full descriptions of courses.

Accounting Courses
Business Courses
Economics Courses
Marketing Courses

Your SAGE adviser will assist you in developing a schedule of studies that works best for you. Typically, students take 2 or 3 courses during the fall and spring semesters. You may also take a course during the winter semester.Students enrolled as a management major typically finish their degree in two years. Those enrolled in a certificate program may finish in as little as one year.

Transfer Your General Education Credits
Learn how you can transfer up to 90 credits with our generous transfer policy.You can also speak to your SAGE adviser to learn about earning your general education requirements here at Cedar Crest College.

In today’s competitive global society, there is a high demand for business graduates who have gained a high-level education in an accredited program. By earning a bachelor’s degree or certificate in business at Cedar Crest College, you will be well-prepared for positions in a broad variety of fields, including:

• Accounting
• Advertising
• Communications
• Construction management
• Ecommerce and social media
• Entrepreneurship
• Finance
• Financial management
• Financial planning
• Forensic accounting
• Health care management
• Human resources
• Industrial management
• International business
• Labor relations and negotiation
• Marketing
• Nonprofit management
• Operations management
• Project management
• Public administration
• Public relations
• Retail management
• Sales management
• Strategic management
• Supply chain management
• Taxation

Hiring managers actively seek SAGE graduates from Cedar Crest College for business positions, due to our reputation for providing a high-quality education and high ethical standards.Graduates of our program have received lucrative positions in these and other respected businesses and corporations:

• Hewlett-Packard
• Morgan Stanley
• Nestlé USA
• Rodale Inc.
• Smith Barney
• State of Delaware