Arts and Entertainment Marketing


A unique 3-credit course is offered fall of 2013 on the Cedar Crest College campus. Students will be part of a creative team, working with Hollywood professionals and local experts to develop a new production from script to stage. This is a great opportunity for students interested in the entertainment business to roll up their sleeves and learn many aspects of this fascinating field.

Frank Megna, director

Frank Megna is a New York trained actor, writer and director. He studied at the renowned HB Studios under the tutelage of Uta Hagen, Bill Hickey and Herbert Berghof among others. His first play, Leather Heart was produced off-Broadway which led to writing for such TV shows as Crime Story, Wiseguy and Vernoica Claire. In both New York and Los Angeles he has worked on numerous theater productions in various capacities. In addition to writing episodic television, film, newspapers stories and a book, he has conducted many acting and writing workshops and seminars. With his partners in Opening Minds Productions he has revived Steve Allen’s award winning PBS series Meeting of Minds as live theater—along with developing a number of new projects aimed at cultural and educational institutions. Ghost in the House about the life and times of Jack Johnson, the first African-American Heavyweight Champion, is among them. He is also Founder and Artistic Director of the Working Stage Theater located in West Hollywood.

Charles Shaughnessy, actor

Charles Shaughnessy is from a showbiz family in London – his father was the principal writer on “Upstairs, Downstairs” and his mother was an actress. After getting a BA in Law at Cambridge University, he returned to his first love – acting – and worked on stage and television in England before moving to the U.S. in 1983. Here he is best known for playing Maxwell Sheffield on “The Nanny,” and Shane Donovan on “Days of Our Lives.” He received an Emmy for his voice work in the Disney series,  “Stanley”, and a memorable arc as St. John Powell in AMC’s “ Mad Men.” In 2007, upon the death of a cousin, he became the 5th Baron Shaughnessy of Montreal and Ashford.

Kate Vernon, actress

Veteran TV and film actress Kate Vernon was born in Canada in 1961.  She moved to Los Angeles at the age of 7 when the career of her father (character actor John Vernon – best known as Dean Wormer from National Lampoon’s Animal House and as Fletcher in The Outlaw Josey Wales) began to take off.

Kate found acting success in the early ’80s with roles in some of the popular TV series of the time and in the teen-sensation flick Pretty in Pink.  She has worked steadily ever since, in both mediums.

To date, Kate has starred alongside such talents as two-time Oscar winner Denzel Washington (Malcom X), James Spader (Pretty in Pink), Tony Curtis, Dick Van Dyke, Oscar-nominees Holly Hunter (Saving Grace), and Edward James Olmos and Mary McDonnell on Battlestar Galactica.

Kate’s extensive experience on the small screen has come in the form of recurring roles on Battlestar Galactica, Nash Bridges, L.A. Law, Hunter and Falcon Crest, as well as numerous guest appearances on other series.  She has also starred in a number of TV movies and miniseries.

Most recently Kate was seen on Bones, Heroes, Saving Grace, The Mentalist, CSI: Crime Scene Investigation, and Battlestar Galactica: The Plan.  She was also in the successful, big-screen Miley Cyrus vehicle The Last Song.

Currently, Kate resides in Los Angeles and continues to pursue acting projects.

Her most recent appearance is in the Syfy original production Red Faction.

Course Overview

This course will focus on the development of concepts and strategies necessary to be successful in the business entertainment field. Particular emphasis is placed on the creation and execution of a marketing plan for the purpose of promoting an “entertainment product” that will be produced by the students in the class.

Students will:

  • Develop and execute a marketing plan for a new production
  • Learn how to and participate in the staging of a new production
  • Combine business and creative elements to make the new production successful
  • Act on stage with a Hollywood director and talent
  • Work with local legends, including Kevin Gallagher and Dr. James R. (Doc) Ogden
  • Coordinate with professional resources from Artsquest, Haydenfilms Institute, and more
  • Earn 3 credits while having fun

For more information:

SAGE Admissions Office

Phone: 610-740-3770

Monday-Thursday: 8:30 a.m. to 6:30 p.m.
Friday: 8:30 a.m. to 4:30 p.m.